Sarita Matijevic (born in 1969, Novi Sad), general manager of “Playground produkcija”, video & film production company, founded in 2006 in Novi Sad, Serbia.

Prior to her present position, for 13 years she was program coordinator (Media and Information Program) at the Fund for an Open Society Serbia (part of Open Society Institute / Soros Foundation international network), during which she acquired extensive working experience in the areas of communication & ICT development in Serbia and SEE.

Since 1991. to present day, she has been involved in numerous television and film projects (domestic and international coproductions), on assignments with different production duties and responsibilities (location manager, assistant director, production manager, executive producer.

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